Market research and public opinion polling
1,630 Belgian companies whose main activity falls under NACE code 7320 have filed annual accounts. Their median solvency is 58.6% for financial year 2023.
Sector medians
Computed by IdonisDistribution across the sector's companies for financial year 2023: a quarter of companies sit below the 1st quartile, half below the median, three quarters below the 3rd quartile.
| Indicator | 1st quartile | Median | 3rd quartile | Companies |
|---|---|---|---|---|
| Solvency | 21.7% | 58.6% | 83.6% | 1,528 |
| Current ratio | 0.62 | 1.74 | 4.50 | 1,464 |
| ROE | -1.0% | 5.2% | 19.3% | 1,308 |
| Equity | 31,034 € | 152,177 € | 499,548 € | 1,537 |
| Total assets | 111,343 € | 334,507 € | 961,882 € | 1,534 |
| Net result | −3,833 € | 7,711 € | 41,109 € | 1,536 |
| Headcount (avg FTE) | 0.7 | 2.7 | 11.1 | 279 |
Medians computed by Idonis from annual accounts filed with the National Bank, all sizes combined. The same panel is the sector benchmark on every company page. Method
Largest companies: Market research and public opinion polling
Ranked by total assets in the latest filed accounts. This is a size criterion, not an assessment.
| # | Company | Total assets | Revenue | Equity | FTE | Year |
|---|---|---|---|---|---|---|
| 1 | McCAIN EUROCENTER 2600 Antwerp | €1.37bn | — | €288.3m | 7.0 | 2025 |
| 2 | "I.D.E.A. S.C" 7000 Mons | €441.3m | €28.7m | €279.3m | 333.9 | 2025 |
| 3 | SAN Vito 1200 Woluwe-Saint-Lambert | €391.3m | — | €37.0m | — | 2025 |
| 4 | Parcofin 5030 Gembloux | €213.2m | — | €45.2m | — | 2025 |
| 5 | Clinimetrics 1180 Uccle | €197.7m | 308,168 € | €192.5m | — | 2025 |
| 6 | Fiwep 1200 Woluwe-Saint-Lambert | €187.2m | — | €149.7m | — | 2025 |
| 7 | NielsenIQ Belgium 3000 Leuven | €138.8m | €29.8m | €126.9m | 78.5 | 2024 |
| 8 | Services Development Management 2000 Antwerp | €132.9m | — | €118.1m | — | 2026 |
| 9 | Human8 Europe 9000 Ghent | €121.8m | €43.6m | €48.0m | — | 2025 |
| 10 | H Partners Group 1170 Watermael-Boitsfort | €117.4m | — | −€79.8m | — | 2025 |
| 11 | Deloitte Belgium 1930 Zaventem | €104.9m | 960,000 € | €12.9m | — | 2025 |
| 12 | Fidimec 3001 Leuven | €102.0m | — | €98.2m | — | 2025 |
| 13 | Sopura International Services 7180 Seneffe | €88.7m | 82,000 € | €78.7m | 0.7 | 2025 |
| 14 | IQVIA Solutions Belgium 1930 Zaventem | €78.1m | €33.1m | €17.2m | 134.8 | 2025 |
| 15 | Noshaq Venture 4000 Liège | €74.4m | 89,352 € | −€1.05m | — | 2025 |
| 16 | Rodapa Beheer 1050 Brussels | €66.5m | — | €61.4m | — | 2025 |
| 17 | Nicaphis 1050 Ixelles | €64.6m | — | €53.3m | — | 2025 |
| 18 | Pricewaterhousecoopers EU Services 1831 Machelen (Brab.) | €61.8m | €50.4m | — | 7.8 | 2023 |
| 19 | Bouw Beheer 8210 Zedelgem | €56.2m | — | €24.1m | — | 2025 |
| 20 | Conseil Europeen de l'Industrie Chimique - European Chemical Industry Council 1040 Etterbeek | €52.5m | €4.44m | €24.4m | 157.0 | 2025 |
“—”: not published. Small companies (micro and abridged accounts) do not have to publish their revenue.
See all 1,630 companies, full list →
Where are they based?
Municipalities with the most
Related sectors
← The whole Activities of advertising, market research and public relations sector (NACE 73)
Frequently asked questions
How many Market research and public opinion polling companies are there in Belgium?
1,630 Belgian companies whose main activity falls under NACE code 7320 (Market research and public opinion polling) have filed annual accounts with the National Bank.
What is the median solvency in Market research and public opinion polling?
For financial year 2023, median solvency (equity over total assets) is 58.6%. The middle half of companies lies between 21.7% and 83.6% (1,528 companies).
What is the largest company in Market research and public opinion polling?
By total assets, it is McCAIN EUROCENTER (€1.37bn, financial year 2025).
Where are Market research and public opinion polling companies based?
The municipalities with the most: Uccle (81), Brussels (66), Ixelles (60).
Analyse companies in Market research and public opinion polling
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Open the full file →Active companies (legal entities) that have filed at least one set of annual accounts, based on the Crossroads Bank for Enterprises and the National Bank of Belgium. The sector is the main activity in the register; the municipality is that of the registered office. Data updated on 14 Nov 2026.