Activities of advertising, market research and public relations
12,036 Belgian companies whose main activity falls under NACE code 73 have filed annual accounts. Their median solvency is 53.8% for financial year 2024.
Sector medians
Computed by IdonisDistribution across the sector's companies for financial year 2024: a quarter of companies sit below the 1st quartile, half below the median, three quarters below the 3rd quartile.
| Indicator | 1st quartile | Median | 3rd quartile | Companies |
|---|---|---|---|---|
| Solvency | 22.4% | 53.8% | 77.9% | 10,876 |
| Current ratio | 0.92 | 1.77 | 3.79 | 10,700 |
| ROE | 1.6% | 17.5% | 46.8% | 9,546 |
| Equity | 19,642 € | 77,347 € | 234,955 € | 10,966 |
| Total assets | 65,113 € | 173,705 € | 491,248 € | 10,947 |
| Net result | −1,107 € | 14,208 € | 50,140 € | 10,953 |
| Headcount (avg FTE) | 0.8 | 2.1 | 7.4 | 1,654 |
Medians computed by Idonis from annual accounts filed with the National Bank, all sizes combined. The same panel is the sector benchmark on every company page. Method
Largest companies: Activities of advertising, market research and public relations
Ranked by total assets in the latest filed accounts. This is a size criterion, not an assessment.
| # | Company | Total assets | Revenue | Equity | FTE | Year |
|---|---|---|---|---|---|---|
| 1 | McCAIN EUROCENTER 2600 Antwerp | €1.37bn | — | €288.3m | 7.0 | 2025 |
| 2 | Minos Managment Company 7000 Mons | €572.2m | 504,215 € | €548.4m | — | 2024 |
| 3 | "I.D.E.A. S.C" 7000 Mons | €441.3m | €28.7m | €279.3m | 333.9 | 2025 |
| 4 | Jcdecaux Street Furniture Belgium 1000 Brussels | €431.3m | €90.7m | €316.8m | 230.3 | 2025 |
| 5 | SAN Vito 1200 Woluwe-Saint-Lambert | €391.3m | — | €37.0m | — | 2025 |
| 6 | Parcofin 5030 Gembloux | €213.2m | — | €45.2m | — | 2025 |
| 7 | BMC Management and Investment 1050 Ixelles | €210.1m | — | €210.1m | 2.0 | 2025 |
| 8 | Clinimetrics 1180 Uccle | €197.7m | 308,168 € | €192.5m | — | 2025 |
| 9 | Fiwep 1200 Woluwe-Saint-Lambert | €187.2m | — | €149.7m | — | 2025 |
| 10 | WPP Media Belgium 1210 Saint-Josse-ten-Noode | €158.6m | €401.9m | €1.43m | 82.1 | 2025 |
| 11 | Audiopresse 1030 Schaerbeek | €144.7m | 200,000 € | €144.3m | — | 2025 |
| 12 | NielsenIQ Belgium 3000 Leuven | €138.8m | €29.8m | €126.9m | 78.5 | 2024 |
| 13 | Services Development Management 2000 Antwerp | €132.9m | — | €118.1m | — | 2026 |
| 14 | Human8 Europe 9000 Ghent | €121.8m | €43.6m | €48.0m | — | 2025 |
| 15 | LuckyWay 1050 Ixelles | €119.2m | — | €117.8m | — | 2025 |
| 16 | H Partners Group 1170 Watermael-Boitsfort | €117.4m | — | −€79.8m | — | 2025 |
| 17 | Deloitte Belgium 1930 Zaventem | €104.9m | 960,000 € | €12.9m | — | 2025 |
| 18 | SPN 8000 Bruges | €104.5m | — | €98.9m | — | 2025 |
| 19 | LPN 8000 Bruges | €104.5m | — | €98.5m | — | 2025 |
| 20 | Fidimec 3001 Leuven | €102.0m | — | €98.2m | — | 2025 |
“—”: not published. Small companies (micro and abridged accounts) do not have to publish their revenue.
Where are they based?
Municipalities with the most
Activities of advertising, market research and public relations: rankings by region and province
The largest companies in the sector in each region and province, by municipality of the registered office. A ranking is published once 10 companies in the sector publish the figure there.
| Area | Total assets | Revenue | Headcount |
|---|---|---|---|
| Flanders | Largest | Revenue | Employers |
| Wallonia | Largest | Revenue | Employers |
| Brussels | Largest | Revenue | Employers |
| Antwerp province | Largest | Revenue | Employers |
| Flemish Brabant | Largest | Revenue | Employers |
| Limburg | Largest | Revenue | Employers |
| East Flanders | Largest | Revenue | Employers |
| West Flanders | Largest | Revenue | Employers |
| Walloon Brabant | Largest | Revenue | Employers |
| Hainaut | Largest | Revenue | Employers |
| Liège province | Largest | Revenue | Employers |
| Luxembourg province | Largest | — | — |
| Namur province | Largest | Revenue | Employers |
Sub-sectors
Frequently asked questions
How many Activities of advertising, market research and public relations companies are there in Belgium?
12,036 Belgian companies whose main activity falls under NACE code 73 (Activities of advertising, market research and public relations) have filed annual accounts with the National Bank.
What is the median solvency in Activities of advertising, market research and public relations?
For financial year 2024, median solvency (equity over total assets) is 53.8%. The middle half of companies lies between 22.4% and 77.9% (10,876 companies).
What is the largest company in Activities of advertising, market research and public relations?
By total assets, it is McCAIN EUROCENTER (€1.37bn, financial year 2025).
Where are Activities of advertising, market research and public relations companies based?
The municipalities with the most: Uccle (403), Ixelles (397), Brussels (327).
Analyse companies in Activities of advertising, market research and public relations
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Open the full file →Active companies (legal entities) that have filed at least one set of annual accounts, based on the Crossroads Bank for Enterprises and the National Bank of Belgium. The sector is the main activity in the register; the municipality is that of the registered office. Data updated on 14 Nov 2026.