Activities of advertising agencies
3,643 Belgian companies whose main activity falls under NACE code 7311 have filed annual accounts. Their median solvency is 46.1% for financial year 2024.
Sector medians
Computed by IdonisDistribution across the sector's companies for financial year 2024: a quarter of companies sit below the 1st quartile, half below the median, three quarters below the 3rd quartile.
| Indicator | 1st quartile | Median | 3rd quartile | Companies |
|---|---|---|---|---|
| Solvency | 15.2% | 46.1% | 72.0% | 3,233 |
| Current ratio | 0.85 | 1.53 | 3.02 | 3,178 |
| ROE | -0.2% | 12.6% | 38.5% | 2,739 |
| Equity | 12,650 € | 61,170 € | 193,342 € | 3,268 |
| Total assets | 56,954 € | 158,194 € | 457,244 € | 3,257 |
| Net result | −3,193 € | 7,049 € | 33,614 € | 3,262 |
| Headcount (avg FTE) | 1.0 | 2.9 | 7.8 | 787 |
Medians computed by Idonis from annual accounts filed with the National Bank, all sizes combined. The same panel is the sector benchmark on every company page. Method
Largest companies: Activities of advertising agencies
Ranked by total assets in the latest filed accounts. This is a size criterion, not an assessment.
| # | Company | Total assets | Revenue | Equity | FTE | Year |
|---|---|---|---|---|---|---|
| 1 | Jcdecaux Street Furniture Belgium 1000 Brussels | €431.3m | €90.7m | €316.8m | 230.3 | 2025 |
| 2 | WPP Media Belgium 1210 Saint-Josse-ten-Noode | €158.6m | €401.9m | €1.43m | 82.1 | 2025 |
| 3 | Omnicom Media Belgium 1560 Hoeilaart | €95.6m | €213.6m | €15.6m | 115.0 | 2025 |
| 4 | InSites Compages 9000 Ghent | €88.1m | €19.7m | €2.76m | 31.7 | 2025 |
| 5 | Bauer Media Outdoor Belgium 1800 Vilvoorde | €72.2m | €71.0m | €24.4m | 214.1 | 2025 |
| 6 | Vlaamse Audiovisuele Regie 1932 Zaventem | €71.2m | €107.9m | €10.7m | 48.4 | 2025 |
| 7 | Omnicom Media Group 1560 Hoeilaart | €68.1m | €119.5m | €1.84m | 34.6 | 2025 |
| 8 | MMS Communications Belgium 1210 Saint-Josse-ten-Noode | €61.1m | €32.5m | −€8.19m | 200.5 | 2025 |
| 9 | Regie Media Belge 1160 Auderghem | €58.5m | €106.0m | €16.9m | 89.4 | 2025 |
| 10 | MGA Entertainment Belgium 2018 Antwerp | €52.8m | €43.1m | €9.27m | 3.9 | 2025 |
| 11 | Space 1160 Auderghem | €46.4m | €141.7m | 701,110 € | 69.4 | 2025 |
| 12 | Omnicom Advertising Group Belgium 1930 Zaventem | €45.1m | €30.0m | €23.9m | 75.6 | 2025 |
| 13 | Havas Media Belgium 1000 Brussels | €36.8m | €98.3m | 45,837 € | 59.2 | 2024 |
| 14 | BD Media 2880 Bornem | €32.1m | €61.6m | 311,126 € | 188.8 | 2025 |
| 15 | JCDecaux Belgium 1000 Brussels | €31.3m | — | €1.91m | — | 2025 |
| 16 | Mediaplus Belgium 1150 Woluwe-Saint-Pierre | €30.6m | €47.1m | 140,250 € | 28.8 | 2025 |
| 17 | T.B.W.A. 1930 Zaventem | €29.6m | €29.8m | 570,468 € | 74.5 | 2025 |
| 18 | Springbok 2800 Mechelen | €27.4m | €15.9m | €5.20m | 73.7 | 2025 |
| 19 | Vlaams Centrum voor Agro- en Visserijmarketing 1000 Brussels | €26.9m | €17.0m | €19.5m | 60.7 | 2025 |
| 20 | Kinesso Belgium 1560 Hoeilaart | €24.7m | €28.0m | €20.3m | 8.8 | 2025 |
“—”: not published. Small companies (micro and abridged accounts) do not have to publish their revenue.
See all 3,643 companies, full list →
Where are they based?
Municipalities with the most
Related sectors
← The whole Activities of advertising, market research and public relations sector (NACE 73)
Frequently asked questions
How many Activities of advertising agencies companies are there in Belgium?
3,643 Belgian companies whose main activity falls under NACE code 7311 (Activities of advertising agencies) have filed annual accounts with the National Bank.
What is the median solvency in Activities of advertising agencies?
For financial year 2024, median solvency (equity over total assets) is 46.1%. The middle half of companies lies between 15.2% and 72.0% (3,233 companies).
What is the largest company in Activities of advertising agencies?
By total assets, it is Jcdecaux Street Furniture Belgium (€431.3m, financial year 2025).
Where are Activities of advertising agencies companies based?
The municipalities with the most: Ixelles (103), Uccle (95), Antwerp (88).
Analyse companies in Activities of advertising agencies
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Open the full file →Active companies (legal entities) that have filed at least one set of annual accounts, based on the Crossroads Bank for Enterprises and the National Bank of Belgium. The sector is the main activity in the register; the municipality is that of the registered office. Data updated on 14 Nov 2026.